Company Websites : Does Yours Need To Be Re-Designed?

Regular re-designing of websites is necessary because of the speed at which the Internet evolves. Bandwidth increases, new technologies emerge, and website users’ expectations change.

The effects of having a poor or out-dated website can not be understated. A website is often the first point of contact between yourself and prospective customers and, as such, making the right impression is critical. If you make a bad impression with your website, then you can be sure that their business will not be coming your way. So, how do you know if your website is doing what it is meant to be doing?

It is best to start with a list of what your website does, or what it is supposed to do, and how well it achieves those objectives. It may be difficult for you to be objective, so talk to a few customers who use the website, or friends who are not familiar with your website and who are not afraid to tell you what they think about it.

Next create a list of of what your web site does not do, either because of outdated design, or capabilities it does not have. List all of the features or capabilities that you would like the website to have. Then, create one sentence which describes the primary purpose of your website and one secondary purpose. Everything on your list should support your primary and secondary purpose.

Often making just a few changes or adding one or two capabilities to your website at a time is the best approach to take, rather than spending lots of time and money on a complete overhaul that takes 6 months to implement. The reason being that it is then easier to track the effectiveness of the changes made, and that existing users of your site will not be overwhelmed and confused when they next visit your website.

Coming up with a strict budget, and sticking to it, is something else to bear in mind. Once you have come up with a figure or a range, then seek bids from various web design companies - do not just contact one and go with their first offer. You are in a buyers market, and when website design companies know that you are also talking with their competitors, you will often find that the prices that they quote suddenly become very competitive.

Learn more from a web consultant at http://www.kinneymedia.com, a company that specializes in website design in fairfield county ct