Usana is successful and well known for its innovation
Did you ever reflect on how they managed to synchronise the founder’s vision and expertise with a product and develop the company in a thriving market?
Which would you prefer for a company – a visionary adept at his product or a skilled marketer or a gifted businessperson?
These twin qualities are vital to a growing company. The lack of a USP for a product and service can destroy the continuity of business in a competitive market. Interestingly, individuals with technical skills on a product may or may not be adept at business which is required if companies need to grow from strength to strength.
The good news for Usana was that they had ample of both qualities at inception.
Dr.Myron Wentz is a pioneer in human cell culture technology and diagnoses of infectious diseases apart from being acknowledged internationally as an immunologist and microbiologist. Dr Wentz holds a bachelor's degree in biology from North Central College in Naperville, Illinois, a master's degree in microbiology from the University of North Dakota, and a Ph.D. in microbiology and immunology from the University of Utah.
Joining a pathology group in Peoria, Illinois, Dr. Wentz served as infectious diseases specialist and directed the microbiology and immunology laboratories for three hospitals in the Peoria area.
Three years of clinical experience later, he was presented an opportunity to make vital contribution to medical science through development of valued tests for viral diseases.Obviously, all this schooling was leading him on a path.
However, unlike many brilliant scientists, Dr. Wentz has a strong entrepreneurial spirit as well. He launched Gull Laboratories in 1974 and operated it single-handedly. Hospitals and clinical laboratories were readied for marketing of viral diagnostic assays when they several of them were approved in June 1977 by FDA.He was instrumental in developing the Epstein-Barr virus infection test as the first commercially available test. Incredible! Dr.Wentz sold his controlling stake in Gull Laboratories in 1992 and used his profits to establish USANA Health Sciences, a state-of-the-art manufacturer of nutritional and vitamin supplements.
Even though his businesses have been extremely successful, Dr. Wentz first and foremost considers himself to be a scientist, not a businessman. Nonetheless, Dr. Wentz' business acumen has been recognized through a Presidential appointment as an advisor to the Small Business Administration and as a 2003 recipient of the Utah Ernst & Young Entrepreneur of the Year award.
Growing Usana and hiring the best possible partners and associates was job two.
Job # 1 was deploying a powerful network marketing program that resulted in unbelievable profits.
The highest percentage of payout among profit reporting companies in the business is offered by USANA which returns to associates close to 45 cents of every dollar through commissions. Find out why USANA has been voted “Best Company” under Distributor Choice in The MLM Insider Magazine and Network Marketing Today for the last 10 years! Incredible!
Place your bets on Usana for a successful partnership. Do not forget to keep your sales funnel flowing irrespective of any opportunities that come your way.
Promise yourself that today is the day that you are going to start creating mlm leads. Lee Kowalski is an expert at generating leads online for Usana, or any other business.
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